I’m not just a designer, I’m not just a retailer, I’m not just a street style person, whatever that is, I can instead do a little bit of everything.” A little bit of everything is exactly what Wooster seems to have been doing for as long as memory can serve.
Cutting his teeth in retail at Barney’s New York, Bergdorf Goodman and Calvin Klein in the early ’90s, he went on to work as design director for Polo Ralph Lauren and form his own agency, Wooster Consultancy in the latter part of the decade.
Simultaneously well-traveled and hard to pin down, the 55-year-old is one of many indefinable and enigmatic characters who are at odds with what previous generations came to expect of the fashion industry. It basically means that I get to do whatever I want” laughs Wooster as we chat in a Hong Kong restaurant (he is in town to promote a campaign with local retailer Lane Crawford aptly titled ‘Who is Nick Wooster?
Mostly though Nick Wooster is, even according to himself, a “free agent”… ’) “I obviously have many bosses, in a way, but the idea is that rather than being held down by one discipline, or one silo, I can just do what I want.
It might be a few months, it might be a few weeks, and I think that’s where it is really different from 30 years ago.” But what of social media?
There’s good and bad aspects, I’m not going to argue if it’s right or wrong, good or bad” he says, his voice little more considered and measured than earlier, “I do think that it’s changed the pace of how we consume.
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I'm a very good looking man that enjoys everything with the outdoors and very willin to try almost anything once and twice if really like it lol.
He has consequently worked on projects with everyone from Thom Browne to JC Penney, in a short-lived period as the fast fashion chain’s Senior Vice President from 2012-2013.
“I am fortunate enough to work with a lot of brilliant, talented people.