Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.
The obvious first step is to think about the kind of match you want.
" Here are some examples of online dating headlines that have worked well for our profiles: "Well, here I am. " "Movie-lover seeks hand to hold until the last credits roll." "I can count to 10 with my eyes closed." "Are you hitting on me?
" "Feel my shirt, it's made of boyfriend material..." "This profile has an adequate amount of cowbell." "We'll just lie and say we met at a strip club in Vegas." "I brush twice a day." "Quit staring at my butt!
The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?
Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.
Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.
That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.