Obviously professional needs are different, and events like the World Cup have different requirements, but as Tech Crunch reported, Livestream provided the offical live broadcast for Times Square NYE.
Google can be very powerful, and every tweak to the search engine metadata matters.
As example if you use Word Press for your blog, install a SEO plug-in like the All in One SEO Pack and use optimized keywords and tags. Thankfully USTREAM provides this for free, and uses Flash to deliver to the desktop and devices with Flash support, and a mobile optimized version to i OS.
Conclusion A couple of years ago it was almost an art to stream a live event, but with increasingly better infrastructure and providers like Livestream and USTREAM offering free basic packages, it becomes increasingly easy to broadcast your own content.
The New Years Eve Times Square webcam was a USTREAM live stream setup for a couple of hours.
What used to be an expensive effort, is now an easy and affordable process.