If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.
Where Bozos Are Studs Today, if you own a smartphone, you’re carrying a 24-7 singles bar in your pocket.But dealing with this new digital romantic world can be a lot of work.Answering messages, filtering profiles—it’s not always fun.Almost a quarter of online daters find a spouse or long-term partner that way. It provides you with a seemingly endless supply of people who are single and looking to date.Let’s say you’re a woman who wants a 28-year-old man who’s 5 ft.Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.It’s not just my generation—boomers are as likely as college kids to give online dating a whirl. I asked my dad about this experience, and here’s how he described it: he told his parents he was ready to get married, so his family arranged meetings with three neighboring families. That’s how my dad decided on the person with whom he was going to spend the rest of his life. I am perpetually indecisive about even the most mundane things, and I couldn’t imagine navigating such a huge life decision so quickly. Happily so—and probably more so than most people I know who had nonarranged marriages.