Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.
Ashley Madison had over 70,000 bots sending fake female messages to male users.
Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.
In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.
More data (including some of the CEO's emails) was released on August 20, 2015.
The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.