Links in people’s Messenger profiles lead to their Facebook photos, and will tempt registrations.That’s important for Facebook’s bottom line, as it only shows ads on the News Feed and doesn’t directly monetize Messenger right now.Right now they buried in the “···” menu, and live outside of Messenger as standalone apps.Discovery is hidden and usage requires a bunch of app switching.I suspect that Marcus is hinting that Facebook might build third party experiences directly into Messenger, as long as it doesn’t sacrifice speed, which is critical for a real-time chat app. At 700 million monthly users, Messenger is already huge. That way you can rely on all your friends being on it so you don’t have to leave Messenger to reach them.
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He also says that Messenger could do a better job of explaining its robust set of features and reminding people when to use them.
That includes making the utilities built by third-party developers on Messenger’s platform easier to access.
Essentially, Facebook realized that not everyone wants a social network or News Feed, but everybody chats.
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