Venice and the Venetian region are home to such craft techniques and secrets that few know how to play.Strong traditions characterize this city that has for a long time been the center of commerce and trade with the rest of the world.For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.Paula is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Designer Unnur Valdís - an Icelandic mermaid and a wellbeing specialist, designed this product to add a new dimension to the water and bathing culture.It also carries the greatest hopes for the perfect holiday. All the women who dare to take the fight with pompous men and also the consequences of it in our supposively equal society ( Sweden ). Outdoor swimming is a daily sport and it does not matter if you have rain, snowstorm or frost - Icelanders go to their swimming pools.Yet as every woman knows, the swimsuit also evokes a range of issues concerning the body. There people socialize, do their exercise, meditate and relax.Among them is the manufacturing of textiles, with a wide range of products created in the area.
The main idea has been recreating, through the plots of the fabric, all the colors and textures that with time have appeared on the plasters and marbles scattered everywhere on the Venetian walls, due to the erosive action of sea water.
It’s also a garment charged with emotions and expectations.
The swimsuit brings to life dear memories of childhood and long dreamy days at sea, of sand on sun-kissed skin and the bliss of an endless summer. Patti Smith has been truly brave and is very inspiring in many ways, she received the Polar Music Prize a few years ago and her emotional openness was fantastic. Inspired and slightly overexcited as we just opened our Pop Upstore and I'm finishing my design for summer 2016. You´ll never regret the things you did, only the things you you did not do. In every Icelandic town you have at least one swimming pool with natural geothermal water.
having the time for ”simple” things such as enjoying a long breakfast, have time to pick flowers while waking, Making my bed in a perfect way. I find my self being swept away by a new blue every week. when I see a new blue I become very happy in an uncomplicated way. Designed to create a total bliss moment and relaxation in water, whether in a manmade pool or in natural settings.
You are float around, comfortably wrapped in water.